MICHAEL RIVERA

UNITED SCOOPS ICE CREAM CO.

Identity & Packaging

Role

Art Direction

Designer

About

USICC sources its ingredients locally and prioritizes high-quality cream to create a smooth blend of flavors. I choose to highlight their humble heritage and pursue an old-fashioned identity that reflects their commitment to fresh, locally sourced produce. Collectible trading cards are installed in every pint lid to promote flavor experimentation. This project required a heightened attention to detail to ensure consistency across all labels. 
MPB_PINTMOCK
USICC_CARDMOCK
VALENTINE_PINTMOCK
LAB_PINTMOCK
KLPS_PINTMOCK
MBCC_PINTMOCK
USICCWEBTEMP
SPOOKY_PINTMOCK
CHRIST_PINTMOCK
USICC_SLEEVEMOCK
MWF_PINTMOCK1
PCC_PINTMOCK
USICC_PINT_DESIGN-03
USICC_PINT_DESIGN-10
USICC_PINT_DESIGN-06
USICC_PINT_DESIGN-08
USICC_PINT_DESIGN-05
USICC_PINT_DESIGN-02
USICC_PINT_DESIGN-07
USICC_PINT_DESIGN-04
USICC_PINT_DESIGN-09
USICC_PINT_DESIGN-01
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